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Courchevel, Megève… how is luxury ski real estate coping with the crisis?

Sustained demand despite the crisis

Luxury real estate in the mountains benefits from a unique characteristic: its ability to attract buyers throughout the year, looking for second homes both for their functional aspect and for their investment potential. According to Sotheby’s International Realty -Monaco, which has been tracking luxury real estate trends in these resorts for several decades, demand remains constant, although some markets have seen a slight deceleration.

“The high-end real estate market, particularly in resorts like Courchevel and Megève, remains particularly dynamic,” explains Olivier Roche, director of Sotheby’s agencies in these two resorts. The luxury sector continues to grow, with an influx of customers looking for “turnkey” properties and ready to invest for the long term.

Prices: relative stability and opportunities

If prices in these resorts have reached high levels in recent years, they tend to stabilize, or even plateau in 2024. In Megève, for example, a new chalet can sell for between 16,000 and 20,000 euros per square meter , while in Courchevel, prices can rise up to 47,000 euros for an exceptional property. However, according to industry experts, this stability is not synonymous with decline, but rather with a correction in prices after a period of strong growth.

“Exceptional properties remain solid on the market, and certain segments such as chalets between 6 and 10 million euros are even experiencing slight growth,” explains Olivier Roche. This phenomenon is also observed in Méribel and Chamonix, where prestigious real estate continues to attract investors, despite the scarcity of new construction due to strict urban planning regulations.


Swiss

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