During its general meeting on December 9, the member agencies of the Union of Media Consulting and Purchasing Companies (Udecam) named a new collective organization, chaired by Franck Farrugia, co-CEO of Omnicom Media Group France (OMG) . He takes over from Thomas Jamet, Chief Executive Officer at IPG Mediabrands & UM France (IPG), who was president of Udecam for 2 years. The new Udecam board of directors is made up of 10 administrator members. Alongside Franck Farrugia, Éric Boyer (Co-Spirit Groupe), treasurer, as well as eight directors: Alexandra Chabanne (GroupM), Anne-Sophie Cruque (Biggie Group), Arnaud Baudry d’Asson (O’connection) ), Bertrand Beaudichon (MediaBrands), Laurent Broca (Havas Media), Pierre Calmard (Dentsu), Patrick Gouyou-Beauchamps (Values) and Gautier Picquet (Publicis Media).
“I would like to thank Thomas Jamet for the work accomplished in recent years, as well as the members of Udecam for their collective trustdeclares Franck Farrugia, in a press release. We are convinced of the essential role that this association must play in the life of our industry. As president, my only compass will be the defense of the interests of our professions. We will do it together, with the valuable help of all the agency teams involved in the commissions. We will also rely on the expertise and energy of our general director Magali Florens, who has undertaken significant in-depth work over the past year. Our collective responsibility is to make Udecam a space for dialogue and action to face the challenges of our sector,” continues the new president of Udecam.
Udecam also announces welcoming Heroiks as a new member, an agency specializing in digital advertising. “The arrival of Heroiks expands the diversity of skills within Udecam,” shares the association, which brings together: Anacrouse, Biggie Group, CoSpirit Media, Dentsu (Carat, iProspect, DentsuX), the Media Center of Havas Group (Havas Media, Arena Media, 79), GroupM (Wavemaker, EssenceMediacom, Mindshare), Mediabrands (UM, Initiative), MediaPlus, Oconnection, Omnicom Media Group (OMD, Remind-PhD, Fuse, Hearts & Science), Publicis Media (Zenith, Starcom, Spark, Blue 449, Performics & Publicis Connect), Values.
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