Not many people defend him anymore. After the surprise ousting of Carlos Tavares this Sunday, December 1, we are thinking back to all the bad aspects of the “performance psychopath” at the head of Stellantis. Under his reign, car prices soared, suppliers and dealers were bullied, and thousands of jobs were eliminated in France. So, good riddance? Despite his muscular methods, we could say that the general director had at least one advantage within a group scattered all over the world with its 14 automobile brands: he was a boss linked to France.
Carlos Tavares may have been born in Portugal, but he is a pure product of French automobiles. A graduate of Centrale Paris, the engineer spent his entire career with French manufacturers: first at Renault then at PSA, before orchestrating the merger between PSA and FCA to form Stellantis, the parent company of Peugeot, Citroën, DS , Fiat, Jeep… In his hunt for ruthless costs, Carlos Tavares preferred to shrink factories rather than close them. “He really made life difficult for the teams but he was trying to preserve a fairly important foothold in France,” concedes Benoît Vernier, central union delegate to the CFDT at Stellantis. “Whether the future boss is American, Italian or Brazilian, we want him to maintain a spirit of balance between all geographic areas,” encourages the unionist.
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