In 15 years, the prices of ski subscriptions have increased significantly. While in 2005, the daily rate was on average 51 francs, in 2024 it will rise to 72 francs. According to some players in the field, prices could still increase significantly.
In recent years, the cost of skiing has increased significantly in Switzerland. In fifteen years, the daily rate for an adult in Anzère in Valais has increased by 38%. This trend is observed in almost all resorts, with notable increases such as those of 19% in Zermatt and 43% in Crans-Montana.
In 2005, the average price in Switzerland for a one-day pass for an adult was 51 francs. Today, this amount has now reached 72 francs.
In Anzère, where the RTS went, the price of the package amounts to 65 francs. For the director of Télé Anzère Bertrand Dubuis, this development can be explained by the scale of the investments made by his company. The treadmill alone cost more than 600,000 francs, counting only the infrastructure.
Expenses have also increased, particularly with regard to salaries, electricity and diesel for snow groomers. Although these costs have increased by 50%, they have not been fully reflected in the price of subscriptions to remain attractive.
Today, you can ski 7 hours for 65 francs. Which represents less than 10 francs per hour. What activity can you do today for less than 10 francs an hour, especially on a total investment of 65 million?
Other possible increases
Reto Gurtner, president of the Flims-Laax ski area in the canton of Graubünden, last month compared future prospects to American tariffs. “We are heading in the same direction as the Americans with prices of 200 or 300 francs” per day within ten years.
>> To re-read on the increase in prices in the long term: Three hundred francs per day of skiing: a reality in ten years?
Although some consider this projection to be unrealistic, any price increase is generally poorly received by skiers. But there are options for skiing more cheaply, such as Magic Pass memberships or dynamic pricing systems that adjust prices based on demand, similar to airline ticket prices.
>> Explanations in figures in the 7:30 p.m.:
Data collected by the RTSinfo Data unit TV topic: Clémence Vonlanthen, Sébastien Jacquemet, Cédric Jordan
Adaptation web: itg
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