Without tongue in cheek, Lionel Flasseur, general director of the One Provence agency and former program director at OnlyLyon, understands it: we had to catch up twenty years of delay. In 2023, the Aix-Marseille Provence Metropolis has acquired an essential tool for the influence of the territory. The objective was to “create a common banner, a brand, a program“and the”wasyear is satisfactory“, according to the manager.”If we look at what we planned to do and what we have done, we tick almost all the boxes. We have done, in one year, what some would do in five years“.
Financed by an annual budget of 1.4 million euros, One Provence receives 950,000 euros from its main partner, the Métropole. But also 50,000 euros from the local Chamber of Commerce and Industry, the Grand Maritime Port of Marseille-Fos or even the Top 20. In 2025, “the budget should be renewed. We will maintain our efforts“.
Diverse success on social networks
In support, figures. The digital strategy launched on January 1, 2024 brings to 14.8 million views, 16.6 million people reached, 106,370 interactions and nearly 50,000 subscribers in total. To be precise, One Provence mainly focused on advertising through its own social networks. In one year of creation, LinkedIn (5,000 followers), Instagram (6,000 followers), Facebook (21,000 followers) and TikTok (14 followers!) and a low participation on X with 530 people. Still focusing on attractiveness through images, the “manifesto” film created to sell Provence also recorded nearly 10 million views. This short film won the prize for best promotional film at the Arcachon festival in 2024.
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