The European herb market is facing steep price increases and logistical hurdles, says Raymond van der Burgh of Europe Retail Packing (ERP). Nevertheless, the demand for fresh herbs continues to grow, partly thanks to the innovations and strategic choices of this Dutch company.
After a difficult convalescence period following a brain hemorrhage, Raymond is back at full speed at ERP. He and new team members Gaby Poot and Max de Vette are determined to ensure successful herb sales. “We all came out of the starting blocks very strong. It’s nice to be able to focus on our products and our customers again,” he says.
Dutch herbs under glass
Europe Retail Packing has been growing herbs such as basil, chervil, coriander and lovage under glass in the Netherlands for eight years. “The basil season runs from the end of April to the beginning of October and that of chervil and coriander until the end of December. There is an increasing demand for Dutch herbs. Previously, bundled herbs were popular; today Today, more and more customers want herbs in bulk.
Impact of geopolitical tensions
The war in Israel severely limits that country's supply of herbs. Many producers in the north of the country have ceased operations, while others continue to produce only for the local market. “The few producers who continue to export face additional MRL controls in Belgium, which often delays deliveries. It's quite frustrating,” says Raymond.
Kenyan herbs, on the other hand, have become an essential supplement, but here too there are problems. “Cargo flights from Nairobi have been canceled and air freight rates have increased significantly. This winter, prices of imported herbs are therefore very high and maintaining trade is an ongoing challenge.
European and local solutions
To reduce its reliance on air freight, ERP has turned to European sourcing and vertical farming. “We are sourcing more from Spain, Italy and Morocco. We have also become the market leader in imported Ethiopian chives. Basil, coriander and chives are a close second, but the demand for specialist herbs and edible flowers are also increasing,” says Van der Burgh.
Looking ahead, the company is expanding its cultivation capacity and improving the sustainability of the chain. “Supermarkets increasingly want herbs grown locally or imported overland. Our brand *5 Senses* offers the market quality and innovation. We are delighted to see that our products are appreciated, not only in supermarkets, but also on cruise ships and in the Middle East.”
Perspectives positives
Despite the challenges, Raymond is optimistic about the future. “The demand for fresh herbs continues to grow. And we will continue to serve our customers with quality products, no matter what. With an extensive sales network and strong partnerships, we are well prepared to make facing the future.”
For more information:
Europe Retail Packing
[email protected]
www.europeretailpacking.nl
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