Since November 4, Laurent Raymond holds the position of brand director at Mobalpataking charge of a network of 272 stores spread across several countries. This graduate of ESC Clermont brings solid expertise in interior design and franchise business, acquired during his career at SoCoo'c, Interior's, Grosfillex, AGEM, et Quadro.
Laurent Raymond is no stranger to Fournier groupowner of Mobalpa. He notably contributed to the development of SoCoo'c, another brand of the group, as brand director. His varied experience in manufacturing, distribution, and franchising allows him to approach this new role with confidence. “ I have always worked for manufacturers around a furniture product solution for individuals. “, he emphasizes. In addition, Mobalpa is recognized for its know-how and its roots in interior design. “ Mobalpa is an iconic and historic brand. I am convinced that the Haut-Savoie brand will be able to exploit the positive prospects in the medium and long term », says Laurent Raymond.
To support the brand's growth, it will rely on three major axes:
– Development of the store network : Mobalpa aims to open eight new points of sale by the end of 2027, bringing its total to 280 in France. The brand will continue to invest in the training of designer-salespeople in order to further improve customer relations.
– L’expansion internationale : already present in Spain, Belgium and Switzerland, the brand wishes to strengthen its position in these markets while exploring other countries to broaden its reach.
– The overall layout of the home : long focused on the kitchen, Mobalpa now focuses on tailor-made solutions for all rooms in the house. Whether it is dressing rooms, TV units, or bookcases, these personalized fittings will become a reinforced strategic axis in points of sale.
Laurent Raymond shares with Mobalpa an attachment to quality and human relations. The brand, based in the Alps, attaches particular importance to the sustainability of its products and environmental commitment, principles that its new director intends to highlight. He can count on Antoine Salaunmarketing and communications manager since 2024, to strengthen the brand's positioning and realize its vision. “ My goal is to make a real contribution to the success of the Mobalpa brand. », concludes Laurent Raymond, focusing on impeccable quality of service and a diversified product offering.
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