Fans of the world of Mickey have not finished swallowing snakes. After announcing in mid-November that the best seats to attend the Christmas parade were becoming paying, Disneyland Paris unveiled a new major change last week. Indeed, the fleet will soon adopt dynamic pricing, a system widely used among airlines, for example. To summarize: the later you book, the more your wallet cries.
Until then, the Marne-la-Vallée park offered prices which varied depending on the period (school holidays, weekends, low season, etc.). Prices were logically higher on busy dates, but remained fixed. This is now history, since with this dynamic pricing system, prices will vary according to demand: the earlier visitors book, the less their savings will suffer. On the other hand, they will have to break the bank to go to the park on the most popular dates, such as Halloween or New Year.
Concretely, the lowest prices for an adult entry ticket start at 50 euros (for a park), whereas it was 56 euros until now. The highest price will cap at 119 euros, with the exception of July 14, Halloween and New Year’s Eve. Taking a look at the park’s price calendar this Tuesday, we see that adult entry to one of the two Disney parks on Thursday, December 12 costs 65 euros (90 euros for both parks), compared to… 150 euros on December 31 (175 euros for both parks).
Disneyland Paris explains that its objective is to offer “more transparency and better visibility” to customers. It is now possible to book 18 months in advance, or 6 months earlier than usual. But it is above all the park which gains in this story: “Having a single price for all consumers at a given time is not necessarily optimal, neither for the consumer nor for the company. And this is especially true for companies that need to manage capacity. Amusement parks are part of this,” explains Mickaël Mansart, specialist in monetization issues, on Europe 1.
“It will create inequality between consumers. Advantage those who are able to book in advance, and handicap those who cannot anticipate,” laments Grégoire Mialet, communications expert, on RMC. The specialist takes the example of parents of children in joint custody, whose schedule is not established long in advance. On the social network , deplores, for example, an Internet user. “It’s organized theft,” we can still read on the social network.
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