Franchisors deliver their vision of the franchise of tomorrow at the microphone of Tout la Franchise
Continued growth of the franchise
While last year, the overall franchise turnover in France reached 88.49 billion euros, with growth of 15.5% compared to the previous year, according to figures published by the French Franchise Federation (available in our article The 2023 figures for franchising in France), the good health of the sector no longer needs to be demonstrated. For comparison, the average growth in overall activity was 7.7% last year.
The franchise is attractive, that’s a fact, and its model works. The trend is therefore expected to continue its upward trajectory in the years to come. Inès Charara, franchisee recruitment and integration manager at Midas, is convinced of this: “The franchise is a proven model, which is solid and has managed to overcome crises, which proves that in the future, in the next 5 to 10 years, the franchise will be stronger than ever ! »
A consolidation of the franchise
Louis Gabriel de Causans, founding president of Capcar, also predicts « and franchise boom in the next 2-3 years. But according to him, this should then stabilize and the sector will enter a phase of consolidation.
This period will highlight the franchisors best prepared for the future, particularly technologically. This is why it is crucial for franchisors not to miss the boat and to arm themselves now on this front.
The crucial importance of digital and technology
The adoption of new technologies will be a key success factor for franchise networks, according to the founder of Capcar: “A franchisor who does not providedigital and technological expertise extremely strong is a franchisor which signs its death warrant in the next five years. »
For him, the digitalisation is at the heart of the future of the franchise. “A franchisor who is not very efficient in digital and who does not useartificial intelligence tools is a franchisor which unfortunately will see its network disappear quite soon. »
Evolution of the profile of franchisees
Nicolas Pellegrini, expansion manager at Adopt' Parfums, anticipates a change in the profile of project leaders wishing to access franchising, who will be less and less new buyers but will tend to be more and more equipped for it. entrepreneurship. “The future of franchising in the 5 to 10 years will focus on candidates who will have acquired a certain expertise with other points of sale and are looking for diversification. »
This trend suggests a increased professionalization in the sector, with more experienced franchisees looking for growth opportunities.
Strengthening the franchisor-franchisee relationship
The franchise of tomorrow will also be based on even closer collaboration between franchisors and franchisees. Franchisors will need to provide significant added value, particularly in terms of digital and technological expertise, to justify their role and attract the best candidates. Support must remain just as important to optimize the success of each franchisee.
L’future of franchising in France looks dynamic and promising, driven by the resilience of the model and its capacity to adapt. The networks that succeed will be those that can embrace new technologies, provide cutting-edge digital expertise and attract experienced franchisees.
The franchise should thus continue to assert itself as a entrepreneurial model of choiceoffering attractive opportunities for project leaders wishing to enter the business world with the support of an established network.
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