What is this bag from the 2000s that is making a comeback?

After the baggy, the bubble skirt, the bob or the crop top, here is a new piece straight from the 2000s: the bowling bag. Introduced into the fashion world by Prada during the spring summer 2000 fashion show, this accessory quickly became viral. This season, it comes back reinterpreted by major luxury houses like Miu Miu, Dior, Saint Laurent, Gucci and Ferragamo. These pieces – which return from the limbo of an era when Paris Hilton in peach jogging pants with “Juicy Couture” written on them was the height of style – are generally updated. But this is not the case with the bowling bag.

It is perhaps its practicality, or the simplicity of its design, which means that bowling has survived the ages without really evolving. It retains its large size, which allows you to carry your house around, but also its shape, notably with its large handles. Even its original material, a thick and solid leather, is respected, with a few exceptions where it is swapped for suede, printed canvas or finer and supple leather.

Another advantage of this bag is that it is unisex and intergenerational. He has the talent for these pieces that suit everyone without distinction. It does not require a particular style or look. It’s a bit of a “good friend” bag that works for any occasion. So many good reasons why he was put back on the podium… But then, why was he shunned throughout his years? Well probably for the same reasons. Because there is nothing flamboyant or exceptional about the bowling bag. It’s an everyday bag, a democratic and friendly accessory. And this is perhaps the type of object that fashion needs at the moment.