It is the oldest fashion competition in the world. This new edition, the 2025 Woolmark Prize, focused on eight promising profiles to whom to entrust its famous wool and, among them, choose a winner to support in its development.
Who will follow in the footsteps of Karl Lagerfeld, Saint Laurent or Valentino Garavani? The prestigious Prix international Woolmark revealed the list of its finalists on November 19. There are eight of them, and most of them already appeared as contestants in other major industry springboard competitions. Their names: Ester Manas, Special Prize of ANDAM 2023 with Duran Lantink, ACT N°1, Diotima, LGN Louis Gabriel Nouchi Grand Prix of ANDAM 2023, Luar, Meryll Rogge, finalist of the LVMH Prize of 2024, Standing Grounds , 2024 Expertise Prize.
As part of the competition, each of them must imagine six innovative looks in merino woolwhich will appear (or not) in their fall-winter 2025 collection, and will be judged on their ability to demonstrate the ecological qualities of the material. For this, they are accompanied by a Innovation Academy composed of Gabriella Karefa-Johnson, Sara Sozzani Maino, Sinéad Burke, Roopal Patel (Saks) and Tim Blanks. And financially supported. The most convincing will be awarded the International Woolmark Prize accompanied by an endowment of 300,000 AUD (184,570 euros), the most innovative will receive the Lagerfeld Prize for Innovation and the most relevant on the treatment of the supply chain, the Supply Chain Prices.
The revival of the Woolmark Prize
The historic support of young creation is reinventing itself. For the first time in sixty years, the wool label prize is trying out a biennial format. He also enlisted an artistic director to sponsor the competition. Artistic director of the Off-White brand, but also editor-in-chief of Dazed magazine, IB Kamara takes on this crucial role of “support and inspire those who shape the future of fashion” according to his words. May the best win.
Belgium
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