This influencer launches her perfume whose price sparks controversy

Maeva Ghennam, the reality TV star, is making headlines after the launch of her very first perfume. If the announcement had delighted its subscribers on social networks, the price of the perfume, set at 200 euros for 75 mL, is rather creating a bad buzz.

On November 17, Maeva Ghennam presented her very first perfume called “Rouge Rogue by Maeva Ghennam” developed in collaboration with the Black Ants brand. Barely launched on the market, this fragrance is not unanimous.

Rouge Rogue by Maeva Ghennam

The perfume is described as a bold and vibrant fragrance, where “gluttony mixes with sensuality” with fruity and woody notes, meant to embody passion and freedom. Presented in a deep pink bottle and in a luxurious box, “Rouge Rogue” is thus positioned as a high-end perfume.

Le bad buzz

Despite the enthusiasm of the first teasers, the price triggered a wave of mockery on social networks. One Internet user notably wrote: “200 euros for the perfume and she dares to say that she doesn’t have money in her heart. The scam is bigger than his butt.” Others have criticized the lack of legitimacy of Maeva Ghennam in the field of perfumery, emphasizing that this price is higher than that of certain large renowned brands.

Faced with the controversy, the young woman took to Instagram to justify the cost of her perfume. According to her, “Rouge Rogue” is one of the so-called “niche” perfumes, created from superior quality raw materials and manufactured in France by the nose Emna Doghri. The influencer also compared her perfume to those of major brands like Louis Vuitton or Dior, whose prices can exceed 400 euros for similar bottles. She explained that the manufacturing cost, packaging and quality of the product largely explained the high price. “It’s a luxury perfume,” she insisted, specifying that she would not have wanted to offer an “ordinary” perfume. But his explanations have not convinced a large part of his community, who find it difficult to justify such a price, especially for a product that cannot be tested before purchase. In addition, it is also criticized that its target audience, mainly made up of young people and adolescents, cannot afford a perfume at this price.

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