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Despite a 7.8% price increase, mozzarella volumes continue to grow

There are significant disparities in price and volume between different types of cheese. Thus, mozzarella benefited from the largest price increase (+7.8%). Remarkably, volume still increased by 4.2%, which ultimately translated into a strong 12.4% increase in value.

Hard cheeses, the largest segment in the category, recorded a volume decline of 0.8%, for a price increase of 4.5%, or a value increase of 3.6% (NielsenIQ MAT P08 2024). “It takes more milk to make 1 kg of hard cheese than for the same quantity of soft cheese. An increase in the price of milk therefore has a greater impact on hard cheeses,” explains Jan Desmet, CEO of Flandrien Kaas. Another important segment, processed cheeses, saw their price increase by 2% and their volume increase by 2.7%, which translated into growth of 4.7% in value. Another special case is Brie, which lost 8.8% in volume for a price increase of 5.1%. Notable development also for mozzarella whose prices increased by 7.8%, more than for any other cheese, and the volume by 4.2%. Result: an increase in value of 12.4%, also higher than that of other cheeses. Feta also experienced good growth since, despite an increase in average price of 3.8%, it gained 3.2% in volume, or growth in value of 7.1%. One might conclude that more exotic cheeses, widely used in salads, are doing well, but this is not entirely true. Ricotta and tzatziki recorded sharp declines (-21.6% in value for tzatziki), which is not illogical given the very low volume. It should also be noted that the price of ricotta fell by 1.4%.

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