Appointments. Pascal Richard, Kathy Zubiani, Théodore Baroukh…: the movements of the day

Rhône: Pascal Richard, new BtoB general manager of Auraliance Group

Pascal Richard has just joined the ranks of the Lyon-based holding company Auraliance (Isowatt, Abyss Expertise, ASE Energy, Homkia and Sfeco), a specialist in global energy renovation, as BtoB general manager. In this position, his mission is to structure the BtoB division and launch processes to accelerate the development of the Lyon group.

During his career, he worked for large companies such as France Télécom, TotalEnergies and SMA Solar France. He also has an entrepreneurial spirit since he co-founded the start-up Carbon in 2022, which plans to build a solar panel manufacturing gigafactory in Fos-sur-Mer (Bouches-du-Rhône) and which recently acquired from the Photowatt company (Bourgoin-Jallieu, Isère). Pascal Richard also co-founded the professional union Aura Digital Solaire, of which he is today the vice-president of institutional relations, and launched TotEm in order toprovide advice and create new businesses in the field of renewable energies.