Meta has announced a 40% reduction in the price of ad-free subscriptions in Europe. Facebook and Instagram users in the EU will now be able to choose between a subscription of €5.99 per month on the web version and €7.99 on iOS and Android, while the previous prices were respectively 9, €99 and €12.99. Additional accounts will be charged €4 per month on the web version and €5 on mobile devices.
Here's what we know
Current subscribers will automatically receive a price reduction. Meta also plans to use less data to display ads, which will result in less personalized ads for people who don't pay a subscription. These changes are due to the requirements of EU regulatory authorities.
Users who opt for ad-free usage will be able to see less personalized ads, based on the context of the current session and a minimum set of data such as age, location and gender. Meta hopes that these measures will help maintain free access to services for the majority of users in the region.
Source : Meta
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