It is an in-depth analysis, signed by Marco Iaria of the Gazzetta dello Sporton the situation of the three Great historical figures of Italy in terms of commercial income. A now fundamental position in each club, a pillar of off-field income, which contributes to forming the clubs' balance sheet.
Inter, after the rise of sponsorships signed by Suninghad to chase Juventus and Milan for a long time. A race that Inter has resumed with Oaktree, a race which is far from over with a gap which has reduced considerably.
Because of the Covidthe revenues of the Commercial Area had fallen to 86 million euros in 2021/2022 and to 75 million euros the following season. 2022/2023 was the “Black Year” because the Main Sponsor, the cryptocurrency platform DigitalBits/Zytaraturned out to be in default by not paying the 30 million euros, between fixed and bonus, provided for in the agreement. The trend reversed in 2023/2024with commercial revenues reaching 112 million euros.
Paramount+ appeared on the jersey which, in addition to 12 million euros in return (bonuses included)positioned and dived the “Inter” brand in the world of entertainment. In addition, the renewal of Nike until 2031 came into force, with an increase in 70% : 21 million per year. Last season, sponsorships brought in a total of 80 million eurosdont 31 from European/global partnerships et 5 regional partnerships.
The rest comes from merchandising and licensing, an internalized sector which has doubled its volumes to reach 24 million eurosalso thanks to the electronic e-commerce platform launched in 2022 (and the new wholesale agreement with Nike Retail)and on the other hand, promotional-advertising packages (8 million euros) included in Hospitality-related subscriptions. For the current season, sponsorships already contracted amount to 96 million euroswhich already represents 18 million euros more than in 2023-24.
Oaktree predicts a Boom
On the jersey, we find Betsson (30 million euros), Gate. I (6 million euros) et U-Power (5 million euros). And notable Upgrades with the Qatar Airways et Bper were recorded.
Oaktree, however, remains hungry and aims to exploit the full potential of the Nerazzurrifrom a global perspective. The appointment of Giorgio Ricci at the post of Chief Revenue Officera position he had already held at Juventus before founding the sports consultancy firm He raisedgoes in this direction
Giorgio Ricciwhich was officially announced as a new Chief Revenue Officerfrom November 4, 2024 is there first appointment in a series of operations that will lead to the reorganization of the company after Oaktree became owner of Inter last May.
As Fcinter1908 .it also confirms to us, the reorganization of the company also includes the rise of Massimiliano Catanesean initially dominant figure thatOaktree itself wanted in the organizational chart upon taking power
And it is therefore not excluded that Catanese himself could take up a position as Inter General Manager in the future. Catanese studied at Harvard Business School (PLDA-8), holds a degree in business administration from Bocconi University and a CEMS Master's degree in international management in Paris and also worked for KPMG in the field of transaction advice (Deal Advisory)
®AntonyGilles – Internazionale.fr
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