In a generally disappointing tourist season for Amboise professionals, has the Île d’Or campsite done well? “Yes, it’s another good year, in a slightly more delicate general context, especially in July”estimates Myriam Santacana, first deputy in charge of tourism, which notably confirms the growth of bicycle tourism. The overall figures, it is true, are better in 2024 than in 2022, already a good year, but down slightly compared to 2023. Here is what you need to remember.
More foreign tourists than French
> 75.865. This is the number of nights recorded between March 21 and October 31, 2024. In 2023, the campsite had exceeded the mark of 79,000 nights (79,036). But, in 2022, we were “only” at 71,251. Ultimately, between 2023 and 2024, the drop is 4%. But between 2022 and 2024, the increase is more than 6%.
> 37.040. This is the number of people welcomed during the eight months of opening. Here again, it is less than last year (38,789). For the 2024 season, 15.094 stays were recorded on the two-star Amboise campsite, compared to 15,455 in 2023.
> 46,38 %. This is the overall occupancy rate for the season. A little less than in 2023 (47.24%) but much better than in 2022 (37.47%). “But the campsite was full, or almost, at the peak of the season, with an occupancy rate of 91.34% between July 10 and August 20”précise Myriam Santacana.
> 760.098. This is, in euros, the total gross turnover for the season. Revenues are logically down a little compared to last year (765,628 euros), in the wake of lower attendance. But still much better than in 2022 (639,378 euros). Of this total, the tourist tax collected in 2024 amounts to 13.783 euros.
> 51,19 %. This is the percentage of foreign tourists welcomed at the Île d’Or campsite in 2024. A stable proportion over the last three years (51% in 2022, 52% in 2023). Among foreigners, Europeans are the most represented, and in particular Germans, who are the most numerous (18% of the total). Next come the British (11%, compared to 7% in 2022), and the Dutch (8%). The Italians and the Spanish bring up the rear, with 3% of the total each time.
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