In Belle-île, how the Biocoop managers manage to maintain the same prices as on the continent

Saturday 09th November 2024 05:25 AM

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Astrid and Yvan Plouzennec opened the Belle-Île-en-Mer Biocoop in 2022. With a guarantee for customers: the same prices as on the continent. Encounter.

Astrid Plouzennec, boss of the Belle-Île-en-Mer Biocoop (Morbihan): “Offering the same prices as on the continent is a philosophy, a matter of common sense. » | THIERRY CREUX

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Astrid Plouzennec, boss of the Belle-Île-en-Mer Biocoop (Morbihan): “Offering the same prices as on the continent is a philosophy, a matter of common sense. » | THIERRY CREUX

Astrid and Yvan Plouzennec are islanders. They were municipal employees in Belle-Île-en-Mer (Morbihan). At the age of 38, this pleasant and energetic woman fell ill. Breast cancer. A naturopath advises him to eat an organic diet. “Except there was nothing here.” » Her husband wishes that a Biocoop would be established. “It will be me”, Astrid replies. “Oh no, it’ll be the two of us! » Yvan retorts.

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