Ford reduces the price of the BlueCruise and simplifies access for Canadian customers

Ford Canada informs us that it is reducing annual and monthly prices for BlueCruise for all its Canadian customers with vehicles equipped with BlueCruise, while simplifying the way new owners in Canada can access hands-free driving on the highway, continuing to ‘offer flexible options.

BlueCruise will now be easier to activate on Ford vehicles with a one-year subscription or one-time purchase option. The one-year package will either be included as standard or offered as an option depending on the model and version of the vehicle. Starting with select model year 2025 vehicles, Ford customers will be able to choose to upgrade to a one-time purchase when ordering the vehicle and will no longer need to activate BlueCruise again on their vehicle.

Additionally, Ford will continue to offer a free 90-day trial to customers who do not choose the one-year plan, if it is not included as standard or if the one-time purchase is not selected during checkout. controlling the vehicle. Customers will be able to experience hands-free highway driving for 90 days, then have the flexibility to activate the service annually or monthly at the end of the trial, depending on their needs. For example, a customer could activate the service for a month while on a road trip and not reactivate it for another year, or choose to activate it only during the holiday season.

Availability of BlueCruise

BlueCruise availability will expand to model year 2025 vehicles and trims to give more customers who want a Ford electric, hybrid or gasoline vehicle access to hands-free highway driving. In Canada, BlueCruise is now available on: Ford Explorer, Ford Expedition, Ford F-150, F-150 Lightning and Mustang Mach-E.

The details:

• For model year 2025 vehicles, the one-year plan will either be included as standard or offered as an option when ordering the vehicle for $650 CAD, depending on model and trim.
• Starting on select 2025 model year vehicles, including the 2025 Mustang Mach-E and 2025 Expedition, the one-time purchase option will be available when ordering the vehicle for $3,295 CAD MSRP. We will provide additional details regarding one-time purchase options for other models at a later date.
• The new pricing plan for all Ford vehicle owners equipped with BlueCruise is C$650 per year and C$64.99 per month, effective November 1, 2024. BlueCruise customers with active annual and monthly plans will see the price drop reflected on their next payment.

This change follows the rollout of the flexible BlueCruise offering last year, as well as the inclusion of factory-installed BlueCruise hardware as standard. Owners who enjoy the BlueCruise for daily commuting and long trips choose to purchase it outright, while others opt for the 90-day free trial before activating the monthly or annual subscription.

BlueCruise can help customers arrive at their destination less tired and more energized, whether during daily commutes in heavy traffic or on long journeys. Globally, there are more than 537,000 BlueCruise-equipped vehicles on the road. Customers in the United States and Canada have also spent more than 3.8 million hours enjoying BlueCruise and traveled more than 258 million miles hands-free.

Visit ford.ca/bluecruise to learn more.