Make the subject a real social phenomenon. For the second year in a row, the government is launching, Monday October 14, a major campaign to fight and prevent serious and fatal workplace accidents. As in 2023, the project is inspired by road safety communication campaigns. Spots on radio and television, posters in the general and specialized press, presence on social networks, efforts are being made almost everywhere to raise awareness among the French on the issue. With this year, a new element, the mention of an online resource center where you can find information in the event of an accident.
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This second campaign, which will last a little less than two months, confirms that France is gradually emerging from lethargy on the subject. “There is a sort of accommodation of society, regrets the Minister of Labor, Astrid Panosyan-Bouvet. We see this as a statistic, as was the case for road accidents. We have to get out of it. » The phenomenon is a real scourge in France, which acts as a bad student in Europe, even if international comparisons should be handled with caution, as not all countries count accidents in the same way.
According to the latest figures available, the National Health Insurance Fund (CNAM) recorded 564,189 work accidents in 2022, including 738 fatalities, and 44,217 occupational illnesses. “It’s a tragedy for the families, obviously, but it’s often a tragedy for everyone, for colleagues, but also sometimes also for business leaders who can be devastated”specifies Astrid Panosyan-Bouvet.
“Not an inevitability”
However, workplace accidents are often relegated to the status of news items, caused by bad luck or an unavoidable risk. This is the purpose of this new campaign: to continue raising general awareness. “Two deaths a day is not inevitable, says Astrid Panosyan-Bouvet. There is a collective pull together to be had, with unions, businesses, the State. Everyone must do their part. »
If she says she wants to make this subject a priority for her action at the Ministry of Labor, Astrid Panosyan-Bouvet did not wait to arrive at Rue de Grenelle to take an interest in it. As a deputy (Renaissance) of Paris, she had thus made the link between the Families collective. Stop death at work and the government, by helping representatives of victims’ families to meet the social advisors of Matignon and the Elysée in 2023. Logically, his arrival at the Ministry of Labor was viewed favorably by the collective. “It’s rather good news, because she came to us when she was an MP and we know she is really committed to the subject and sensitive to our cause”considers its co-president, Fabienne Bérard.
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