Made in Germany
Star of international football and captain of the France team, our little national Kylian continues to broaden his horizons beyond the field. After becoming a Loewe brand ambassador in 2023, he is now investing in the German high-end electronics company. Through his investment company, Coalition Capital, Mbappé acquired more than 10% of the group’s sharesalthough the exact amount of the transaction was not revealed. Loewe, known for its televisions and other electronic equipment made in Germanyhopes to capitalize even more on Mbappé’s notoriety to strengthen its global presence.
A strategic association for Loewe
This acquisition represents a strategic partnership for Loewe, which is banking on Mbappé’s immense popularity, particularly on social networks where he has more than 122 million subscribers. The CEO of Loewe, Aslan Khabliev, expressed his ambitions to increase the company’s annual turnover to 300 million euros within two yearsmainly targeting the North American and Asian markets. The collaboration between Loewe and Mbappé has already given rise to a range of Bluetooth speakers. Other co-branded products are expected to follow.
Between football and investments
This is not Mbappé’s first foray into the business world. Earlier this year, he has already acquired 80% of the shares in Stade Malherbe de Caena Ligue 2 club. Its investment portfolio also includes technology start-ups, such as Sorare, a fantasy football platform. His production company, Zebra Valley, stood out by signing a contract with the NBA to produce content related to sports, music and video games. He is only 25 years old, but Kylian Mbappé is already skillfully juggling his sporting commitments and his investment projects, thus strengthening his influence on and off the field.
Growing influence in the business world
Mbappé’s association with Loewe could mark a turning point for the brand, which seeks to establish itself in international markets while remaining true to its German roots. The footballer, whose income exceeded 100 million euros last season, continues to expand his financial empirean essential strategy for footballers who seek to best prepare for their retraining (which we hope is late in his case). For Loewe, the arrival of a shareholder of Mbappé’s stature represents a great opportunity to position itself as a key player in high-end electronics.
Related News :