Mumbai is not cheap. In 2025, Coldplay plans to give an exceptional concert in this city in India. A highly anticipated event as evidenced by the 180,000 tickets sold in just a few minutes last week. It must be said that nearly 10 million people connected to try to obtain the precious sesame. A ticket which, today, can reach €9,600 on the black market, indicates the BBC.
“Dynamic pricing” in the crosshairs
But the matter is not limited to the exorbitant price charged by some. Indeed, according to our colleagues at the BBC, the sale of tickets for the Coldplay concert in Mumbai could have been rigged. It would benefit people using tools to bypass queues. In short, the latter would have bought several tickets to then resell them at prices very far from those applied during the sale (between €26 and €128 per seat).
In the crosshairs of this scandal, the practice of “dynamic pricing”. This automated pricing strategy, first used by companies to take advantage of periods of high demand, is in the crosshairs of the British competition authority (CMA), which has notably opened an investigation against the reseller Ticketmaster, a giant of ticket sales.
After Oasis…
This CMA will have to study whether “purchasers received clear information” and whether they “were put under pressure to buy tickets in a short period of time at a higher price than they thought they would have to pay, which could have an impact on their purchasing decisions.
The organization has also opened an investigation into the sale and resale prices of tickets for the Oasis concert. As a reminder, at the beginning of September, the chaotic sale of tickets for the dates in Cardiff, Manchester, London, Edinburgh and Dublin aroused the anger and frustration of buyers, faced with breakdowns on saturated sales platforms and the unpleasant surprise of discover at the last moment this pricing which caused prices to soar from €150 to more than €350 for certain tickets. (Musical) notes that are way too salty.
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