To support the release of the EA SPORTS FC 25 video game scheduled for this Friday, September 27, the publisher has once again pulled out all the stops in terms of promotion with numerous evenings organized this week in the main territories.
In France, the big evening was organized at the Espace Clacquesin located in Malakoff. A production managed by l’agence Little Big Paris.
“This is the second year that we are producing the game launch party” tells us François Barthelat, founder of Little Big Paris. “We managed the production of the event, including the technical aspects, the scenography and the service providers. »
For EA SPORTS, the objective was obviously to make as much noise as possible and achieve numerous benefits in the media and social networks.
Many personalities made the trip for the occasion. During this evening, guests were able to meet Teddy Riner, Warren Zaïre-EmeryBixente Lizarazu, Rio Mavuba, Tiakola, Robert Pirès, Sidney Govou, Adil Rami, Paul de Saint Sernin, Paul Mirabel, Laure Boulleau, Laura Georges, Selma Bacha and many others!
For the influence part, it was the LoveCraft agency which was in charge of bringing in the most anticipated guests. In addition to football personalities, many influencers, streamers, gamers, comedians and journalists were also present.
@brutofficiel #theodort #tiakola #teddyriner #zaireemery #gotaga #doigby #nordineganso #fc25 #easportsfc #fifa25
♬ Aesthetic – Tollan Kim
“There were between 250 and 300 people” François Barthelat tells us. “EA SPORTS did not want to have an event with more people so that the guests could enjoy the evening and discover the game. To illustrate the rush game mode in which we can play with several people, we created an arena for 4 against 4. Next to it, we have installed 16 free access gaming stations”.
@mrclubpro I attended the EA FC 25 launch party! #fc25 #eafc25 #zaireemery #teddyriner @easportsfc
♬ son original – Mr Club pro – Mr Club pro
“This kind of project is always a challenge because we don’t have a lot of time to organize it, there were tailor-made decorative elements to design. It is important to specify that EA SPORTS has a desire for consistency across all FC ClubHouse events organized internationally. We opened the ball on Tuesday and there were other launches everywhere.
This week, Madrid, New York, London… also hosted launch parties for the game. In Spain, the player on the cover of the FC 25 edition Jude Bellingham took part in the festivities as did Zinédine Zidane and Eden Hazard.
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