Inoxtag’s Everest climb not only captivated audiences, it also had a notable impact on the YouTuber’s finances.
A financial study carried out by Surf-Finance highlights the impressive revenues generated by the film “Kaizen”far surpassing the Himalayan peaks. A year ago, when Inoxtagreal name Inès Benazzouz, announced her ambition to climb Everest with no prior mountaineering experience, few could have predicted the scale of the success to come. Not only was the audience there, with more than 32 million views to date, but the venture has also proven to be extremely lucrative. This extraordinary project has transformed into a truly profitable business, demonstrating the young influencer’s ability to effectively monetize his exploits.
From the big screen to online platforms: a shower of revenue
The documentary retracing this adventure initially met with great success in cinemas, attracting more than 360,000 spectators. This performance resulted in gross revenues of approximately 5 million euros. After deducting the shares going to theater operators and taxes, Inoxtag would have pocketed nearly 2 million eurosor 40% of the total—also impressive for a first foray into the world of cinema.
Subsequently, “Kaizen” was broadcast on YouTubethe platform that gave birth to Inoxtag’s notoriety. The documentary was viewed there 22 million times in 48 hoursbreaking records previously held by other artists. This massive visibility would have earned him approximately 310,000 euros additional, an amount that continues to increase with each new view.
Diversification of income: sponsors and television rights
Inoxtag’s feat attracted the attention of many prestigious sponsors. Nine brands, including Air Up, Deezer, Orange And Nikewould have invested between 50,000 and 150,000 euros each, for a total estimated at 750,000 euros. These partnerships not only helped finance the production, but also amplified the project’s media reach.
The enthusiasm generated by this adventure also affected traditional media. The chain TF1 would have acquired the rights to broadcast the documentary for approximately 1 million eurosadding a substantial new revenue stream for Inoxtag.
After deducting the production costs estimated at 2 million eurosthe net profit for the YouTuber would amount to almost 2 million euros. Although these figures are estimates, they illustrate the incredible financial success of this project. This adventure demonstrates how a sporting achievement can be effectively monetized through a well-thought-out digital marketing strategy.
It’s impressive to see how far Inoxtag has gone from bedroom gaming videos to international projects.
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