A surprising destination is essential in the searches of the French for the summer of 2025. Discover this Mediterranean country which increasingly attracts travelers in search of authenticity and…
As the sunny days slowly appear, the French are already in full preparation for their summer vacation. If destinations in Southeast Asia and the United States are making a comeback in the hearts of travelers, it is a much closer country that is arousing growing interest. According to data from the Kayak search engine, Albania stands out as the surprise destination for summer 2025.
A Growing Craze for This Little-Known Gem of the Balkans
Nestled on the shores of the Adriatic and Ionian Seas, Albania is increasingly attracting the attention of vacationers in search of authenticity and discoveries. Its preserved coastline, its still confidential Riviera and its affordable prices make it a choice alternative to more classic Mediterranean destinations.
According to figures from Kayak, searches for flights to Tirana, the Albanian capital, jumped 144% at the end of 2024 compared to the same period a year earlier. A craze which can be explained by several factors.
Geographic and Price Proximity
Located less than 3 hours by flight from France, Albania benefits from excellent accessibility. More and more French airports are offering direct connections to Tirana, from Paris to Marseille via Lyon, Nantes or Bordeaux.
But it is above all in terms of prices that Albania stands out. For summer 2025, an economy class round trip to Tirana costs on average €181 per person, a drop of 31% compared to to 2024. For comparison, it costs €270 to reach Calvi in Corsica or €227 to fly to Marrakech.
A Country That Focuses on Tourism
The growing interest of travelers in Albania owes nothing to chance. The country is increasing its efforts to develop its tourist infrastructure and attract an international clientele. Charming hotels and 5-star resorts are flourishing on the Albanian coast, offering high-end services at still reasonable rates.
Albania is a destination to watch. Tirana is becoming a preferred stopover for budget-conscious travelers, thanks to a combination of affordable flights, a low cost of living and a rich cultural offering.
-– Eva Fouquet, Senior vice president at Kayak
Breathtaking Nature Between Sea and Mountains
Beyond its seaside attractions, Albania seduces with the diversity of its landscapes. From the snow-capped peaks of the Albanian Alps to the crystal clear waters of the Ionian Sea, including exceptional archaeological sites like Butrint or Apollonia, the country is full of wonders to discover.
With its beautiful beaches, mountains, historic cities and national parks, Albania meets the desires of all travelers. Whether they love relaxation, hiking, culture or gastronomy, they will find what they are looking for in this multifaceted country.
A Momentum to Seize for This Tourist Eldorado
Although Albania is making a remarkable breakthrough in the travel intentions of the French, the country still remains an emerging destination. Its authenticity, its virgin landscapes and its preserved heritage make it a rare jewel in the Mediterranean.
But the rapid increase in searches suggests a bright future for Albanian tourism. Travelers looking for new experiences and secret places should head to Albania this summer, before the secret is out.
Between dream beaches, spectacular mountains, historic sites and unbeatable cost of living, Albania ticks all the boxes of the ideal destination for a successful vacation. A word of advice: don’t wait too long to book your tickets, because Albania may well be the big winner for summer 2025!
