Casablanca Finance City (CFC) successfully concluded the first edition of the CFC Africa Tour organized from December 15 to 20, 2024, to provide access to business opportunities in Africa.
The CFC Africa Tour marks a major step in supporting member companies of the CFC community in Africa, indicates Casablanca Finance City in a press release.
With strategic stopovers in Dakar (Senegal) and Abidjan (Ivory Coast), this event allowed the delegation to meet public and private decision-makers and to successfully explore business and collaboration opportunities, underlines the same statement. source.
Led by the deputy general director of Casablanca Finance City, Lamia Merzouki, the 1st stage of the CFC Africa Tour in Dakar made it possible, thanks to the privileged relations that Casablanca Finance City maintains with the National Agency responsible for the Promotion of Investment (APIX), to organize fruitful meetings with its representatives. The second stage of the CFC Africa Tour in Abidjan was also marked by high-level exchanges, made possible thanks to the privileged relationship with the Center for the Promotion of Investments in Côte d’Ivoire (CEPICI). Through plenaries rich in high-level interventions, B2B and B2G networking sessions, and visits to strategic sites, the CFC Africa Tour reaffirmed the central role of Casablanca Finance City as an essential hub for companies wishing to project themselves into Africa.
Dakar and Abidjan: two strategic stopovers at the heart of West African economies
The CFC Africa Tour kicked off in Dakar, in partnership with APIX, the Senegalese Investment Promotion Agency. This stage made it possible to highlight opportunities in Senegal’s growing sectors, particularly through plenaries dedicated to the business climate and investment procedures. Participants also discovered the Diamniadio industrial park, a concrete example of the industrialization underway in the country. After a successful first stop in Dakar, the delegation continued its journey to Abidjan, alongside CEPICI, the Investment Promotion Center of Côte d’Ivoire. Exchanges intensified around priority projects of the Ivorian State and emerging trends in technologies, infrastructure and energy, which helped provide participants with clear perspectives on Ivorian opportunities. The visit to the Village of Information Technologies and Biotechnology (VITIB), a center of technological innovation in Côte d’Ivoire, illustrated the potential for collaboration in key sectors such as digital and industry. tour offered a quick but in-depth immersion into two of West Africa’s most promising markets. Highlights include the discovery of the Connect Park in Senegal, an ISO-certified cocoa plantation, and exclusive discussions with local experts at VITIB in Ivory Coast.
An ideal platform for exploring new development opportunities
-One of the essential missions of the CFC Africa Tour is to facilitate high-level contact, both with public decision-makers and with private sector players. The meetings organized with local authorities, investment agencies and chambers of commerce made it possible to build solid strategic relationships.
Quoted in the press release, the company Idakto, a member of CFC specializing in digital, particularly highlighted the effectiveness of this approach: “Thanks to the CFC Africa Tour, we had access to strategic decision-makers. These connections would have been difficult to establish without this organized framework.”
“This Tour allowed us to deepen our relationships with pan-African banks and payment technology players. These discussions open up promising co-development prospects for us,” added the financial transformation consulting firm, Ailancy.
The CFC Africa Tour demonstrated CFC’s ability to play a strategic facilitator role for international companies seeking to establish or expand in Africa. By aligning its actions with its strategic pillar “effortless business connections”, CFC has created the ideal conditions to enable participants to identify and capitalize on new business opportunities, while strengthening its positioning as an attractive and secure hub for development. business on the continent.
Building on this success, CFC plans to organize a second, even more ambitious edition in 2025, in order to continue to support the community of member companies in its expansion on the African continent.
