MIGRATION – Faced with a possible ban on TikTok across the Atlantic, thousands of Americans join Xiaohongshu (RedNote in English), a Chinese application focused on fashion and travel
Faced with the threat of a ban on TikTok in the United States, thousands of American users are turning to an unexpected alternative: Xiaohongshu, a Chinese platform better known as “RedNote” across the Atlantic. Founded in 2013, this popular app in China now claims 300 million users, according to research firm Qian Gua. His specialty? Sharing content focused on travel, fashion and beauty, a positioning that has earned it the nickname “Chinese Instagram”, explain CNN and the New York Times.
Since Tuesday, the application has taken the lead in the download rankings on the American App Store. A meteoric rise linked to the uncertainty which hangs over the future of TikTok, subject to a potential ban decided by the American authorities. In response, TikTok users are mobilizing en masse, adopting RedNote as their new platform for expression.
A digital exile and unexpected exchanges
The hashtag #TikTokRefugee reflects the state of mind of new arrivals, who call themselves “digital refugees”. In just a few days, it garnered nearly 60 million views and generated more than 1.7 million (…) Read more on 20minutes
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