Italy pays tribute to Toscani, the photographer of Benetton’s shocking campaigns

“With his artistic talent and his photographs, Oliviero Toscani told the story of Italy and the world, while arousing emotion and debate,” écrit The Daily Fact. Like the entire transalpine press, the newspaper pays tribute to the famous Italian photographer, who died on Monday January 13 in Cecina, Tuscany, following amyloidosis, this rare disease from which he had been suffering for several months.

Toscani was above all “shock campaigns” of advertising. Those he imagined for the Italian group Benetton, from 1982 to 2000 and from 2018 to 2020, have become legendary, the newspaper recalls: “Convicts in the electric chair, a terminally ill AIDS patient, the famous kiss between a priest and a nun, an anorex