Since the arrival on TF1 of More beautiful life, even more beautifula year ago, viewers now have the choice between four daily soap operas. While two new ones are in preparation, do these fictions continue to appeal? We take stock.
While on the side of TF1 (with Everything for the lightwhich will also be broadcast on Netflix) and M6, two new series are in preparation for 2025, and that More beautiful life, even more beautiful celebrates its first anniversary on the front page this Wednesday, January 8, 2025, Télé-Loisirs has sifted through the “real” audiences of the four soaps already on the air, between September and November 2024.
Such a big sun : Was the transfer to France 3 damaging to the soap opera?
Transferred at 8:40 p.m. on France 3 in September, Such a big sun comes first, with around 3.8 million viewers: 2.4 million at the time of the broadcast of each new release, to which must be added some 680,000 people viewing it in preview and replay as well as 800,000 fans watching the episode during its rebroadcast the next day at 8:20 p.m. If the soap opera filmed in Montpellier lost some viewers by moving from France 2 to France 3, this change nevertheless caused the market share of the third channel to jump by around ten points in a disaster area…
Tomorrow belongs to us et Here it all begins : What results for the two series?
As for TF1, daily fiction has nothing to be ashamed of. The oldest serial – it was launched in July 2017 – Tomorrow belongs to usat 7:10 p.m., attracts 2.8 million followers (including 300,000 in replay). Just before, at 6:30 p.m., Here it all begins brings together 2.7 million people (including 400,000 in replay), with an impressive audience share of 37% among 15-24 year olds!
More beautiful life, even more beautiful : Is the continuation of the series a success for TF1?
But the most remarkable performance is undoubtedly that of More beautiful life, even more beautifulrelaunched in January. The Marseille soap opera now hosted on the first channel treats 2.9 million fans on average, combining its early afternoon broadcast on TF1, that of the evening on TFX and the replay (300,000 people). And the success is even more impressive with the priority target of women responsible for purchases under 50, with a stratospheric audience share of 39%!
Belgium
