On December 19, 2024, the Agencies of the Year Grand Prix rewarded the best communication agencies in various fields, highlighting the most innovative and efficient players of the year. Broadcast live on the ceremony website, this 45th edition celebrated creative excellence with prizes awarded to major players such as TBWAGroupe France, Accenture Song, and Belle, while also honoring independent agencies and specialized.
Awards for leading agencies, but also independents
Among the big winners, TBWAGroupe France was crowned communications group of the year, while Accenture Song received the title of international advertising agency of the year. These big names dominated the stage, but the ceremony also highlighted the emergence of independent agencies. Belle was crowned Independent Advertising Agency of the Year, and agencies like Steve and Bearideas were praised for their bold creativity and agility. This edition shows the dynamism of the sector, where competition is becoming increasingly fierce between large groups and small innovative agencies.
The growing influence of CSR and the impact of the 2024 Olympics
This year, Corporate Social Responsibility (CSR) occupied a prominent place in the selection criteria, with agencies such as WMH Project and Les Gros Mots, rewarded for their commitments illustrated by sustainable and responsible campaigns.
2024 was also marked by the preparation of the Paris Olympics, a context which favored an unprecedented collaboration in the agency sector with the constitution of Paname 2024 (composed of Auditoire, Havas Events, Obo, Ubi Bene and Double 2). In this dynamic of the games, the Grand Prix des Agencies paid tribute to Thierry Reboul, executive director of Paris 2024 and former president and founder of the Ubi Bene agency, and to his teams, for their role in staging the Olympics .
The Grand Prix for Agencies of the Year 2024 thus highlighted the importance of innovation, responsibility and creativity for agencies.
Prize list
Advertising communication brands:
The communications group of the year: TBWAGroupe France
International Advertising Agency of the Year: Accenture Song
Advertising agency of the year: TBWAParis
The independent communications group of the year: AustraliaGad
The most creative agency of the year: Buzzman
Independent advertising agency of the year: Belle
Most Creative Independent Agency of the Year: Steve
The challenger agency of the year: Bearideas
The iconoclastic agency of the year: Glory Paris
The regional communications agency of the year: Hula Hoop
The communications agency of tomorrow: Humanfish
Brand communication agencies:
The innovative agency of the year: Paname 24
The branding consulting agency of the year: Futurebrand
The brand experience agency of the year: Audience
The brand content agency of the year: R2
The events communications agency of the year: Shortcut events
The luxury communications agency of the year: Terre de Sienne
The lifestyle communications agency of the year: People & you
The food communications agency of the year: Gulfstream Communication
The international health communications agency of the year: TBWAAdelphi
-The independent health communications agency of the year: FMAD
The CSR communications agency of the year: Les Gros Mots
Special favorite prize out of competition: Hopscotch group
Corporate communications agencies:
The responsible communications group of the year: WMH Project
Corporate communications agency of the year: CLAI/SEC Newgate
The influential communications agency of the year: Babylone
The crisis communications agency of the year: Backbone Consulting
The business communications agency of the year: Mascaret
The institutional communications agency of the year: Coriolink
Public affairs consulting agency of the year: CNTVRS
The financial communications agency of the year: Cicommunication
Public relations agency of the year: Zmirov Communication
The editorial communications agency of the year: OKO
Special prize for resilient communications agency of the year: I&S
The young communications agency of the year: Ikigaï
Marketing communications agencies
The influencer marketing agency of the year: Ykone
The digital agency of the year: Conversational
Media agency of the year: Allmatik
Social media agency of the year: The Source
The integrated communications agency of the year: November creative business partner
The activation agency of the year: TLC Marketing France
The junior communications agency of the year (Toulouse Business School): Escadrille
The communicators of the year 2024:
Communication personality of the year: Thierry Reboul, executive director of creation and ceremonies for the Paris 2024 Olympic Games and his special collective prize rewarding his closest operational team.
Communication entrepreneur of the year: David Jones, founder and president of The Brandtech Group/Vincent Ducrey & Emmanuel Vivier, co-founders of the Hub Institute
The communications journalist of the year: Xuoan Duquesne, general director of The Advertising
Media entrepreneurs of the year: Valentin Richardot & Laurent Garouste, associate directors of I-have-a-mate-in-la.com
