The Kenya sets itself an ambitious objective: to triple its exports of coffee and tea to the Russian market, where these products enjoy great popularity. This strategy is part of a broader desire to strengthen trade between Nairobi and Moscowwhile meeting the growing demand for these products in Russia.
According to Peter Mutuku Mathuki, Kenyan ambassador to Russia, Russian consumers are showing real enthusiasm for Kenyan coffee and tea. “There is good demand for these products in Russia“, said the diplomat. Faced with this growing interest, Kenya is seeking to fully exploit this potential by significantly increasing its supply to the Russian market.
However, Nairobi takes a strategic approach. The focus is not on increasing prices, but on improving production to meet the needs of a growing market. “The objective is to understand how to produce more to be able to export more”specified Peter Mutuku Mathuki, thus emphasizing the priority given to optimizing the production chain.
Beyond coffee and tea, Kenya is also exploring opportunities to diversify its exports to Russia. The country plans to introduce new products such as vegetables and flowers in this market. This approach demonstrates Nairobi’s desire to maximize its agricultural and horticultural potential while diversifying its international commercial opportunities.
This initiative is part of a context of economic rapprochement between Kenya and Russia. Nairobi sees Moscow as a strategic partner to develop its agricultural exports and strengthen its influence on the Russian market. In return, this dynamic could help balance trade between the two countries.
While Kenya’s ambition to triple its coffee and tea exports to Russia is promising, it is not without challenges. The country will not only need to increase its production capacities, but also ensure that its logistics infrastructure and distribution mechanisms are strong enough to support this growth.
At the same time, Nairobi will have to work with local producers to guarantee the quality of its products while respecting the requirements of the Russian market. This dual challenge (increasing production while preserving excellence) will be crucial to achieving the objectives set.
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