This week, Cominmag presents the 2024 Eurobest Grand Prix. It is a European festival of creativity recognizing the best achievements in the field of advertising, marketing and creative communications.
In category Creative Business Strategythis is the campaign “ Darty – Sustainability Comments“, produced by the agency Public Conseil, Pariss which was awarded.
Description of the project:
To underline its commitment to sustainability, French electronics retailer Darty invited customers to provide feedback on devices used for 18 months or more. This distributor awarded green stars to products with positive reviews, reaching more than 3.8 million people.
Jury chair Jo Arden, strategy director at Ogilvy UK, said: “In an age of overconsumption, Darty recognized the role it could play in signaling sustainable choices. It’s simple and super smart.”
Swiss
