The 2024 winners of the Citizen Communication Prize, organized by the ARPP Endowment Fund, were revealed Monday evening. The Grand Prize was awarded to the “La compil des Bleues” campaign for Orange, signed by the Marcel agency. The Jury Prize was awarded to the “The other side of the medal” campaign for Allianz France, designed by Ogilvy Paris. 12 Prizes were also awarded. The prize list:
2024 GRAND PRIZE
Category SOCIAL PROGRESS / SOLIDARITY – Companies and establishments (Public and Private)
Campaign: The compilation of the Blues
Announcer: Orange
Agence : Marcel
JURY PRIZE 2024
PUBLIC HEALTH category – Companies and establishments (Public and Private)
Campaign: The other side of the coin
Advertiser: Allianz France
Agence : Ogilvy Paris
HUMAN RIGHTS -Governmental and Similar Bodies
Campaign: Back to the present
Announcer: High Council for Equality between Women and Men
Agency: BETC Paris
HUMAN RIGHTS – Local and territorial authorities
Campaign: Objective Nantes Zero Sexism
Advertiser: City of Nantes
Agence : Scopic
HUMAN RIGHTS – Companies and establishments (Public and Private)
Campagne : Cars to Work
Advertiser: Renault
Agency: Publicis Conseil
HUMAN RIGHTS – Associations, NGOs, unions
Campaign: Getting old can be scary…
Announcer: Help
Agence : Strike
PUBLIC HEALTH – Government and Similar Agencies
Campaign: prevention campaign on cocaine consumption
Announcer: MILDECA (Interministerial mission to combat drugs and addictive behavior)
Agency: La Netscouade
PUBLIC HEALTH – Local and territorial authorities
Campaign: Organ Donation Campaign
Announcer: CHU La Réunion
Agency: Medici
PUBLIC HEALTH – Associations, NGOs, unions
Campaign: My heart
Announcer: Axa Prévention Association
Agence : Hungry and Foolish
SOCIAL PROGRESS / SOLIDARITY – Government and Similar Organizations
Campaign: Roads Officer Safety
Announcer: Ministry of Transport
Agency: Stakeholders
SOCIAL PROGRESS / SOLIDARITY – Associations, NGOs, unions
Campaign: The Fall
Announcer: Les Restos du coeur
Agence : Change, an FCB alliance
RESPONSIBLE CONSUMPTION – Local and territorial authorities
Campaign: In all seasons, let's eat Breton
Advertiser: Brittany Region
Agence : Scopic
RESPONSIBLE CONSUMPTION – Companies and establishments (Public and Private)
Campagne : The Waterless Collection
Advertiser: Veolia
Agence : Hungry and Foolish
RESPONSIBLE CONSUMPTION – Associations, NGOs, unions
Campaign: _undersea
Announcer: Surfrider Foundation Europe
Agency: here Barbès
