Polti confirms its commitment to professional cycling for the coming season, a key project to strengthen brand awareness.
Building on the experience of last season and the results obtained in terms of international visibility, the Polti Group confirms its sponsorship of the professional cycling team led by former champions Ivan Basso and Alberto Contador for 2025. Entering its fourth year in the professional category, the Polti Kometa team competed for 144 days in 2024, covering more than 28,000 kilometers across 16 countries. This large-scale commitment has allowed significant visibility, from the Giro d’Italia to international races.
“The Polti Kometa team distinguished itself by competing with dedication in each race, impressing with its performances both in Italy and abroad. The team continues to embody the values of seriousness, respect, sustainability and innovation that we also defend as a company, which once again proves the strength of being a team within a team “, commented Francesca Polti, President and CEO of the Polti Group.
She was a strong advocate of the company’s return to the world of cycling, a sport where Polti was an undisputed leader for 17 years, from 1983 to 2000.
Among the key sponsorship opportunities and objectives was improving awareness of the Polti brand. To this end, the results were periodically measured and quantified. During the Giro d’Italia, Polti received over 861 hours of television exposure in ten countries. A survey (CAWI survey conducted by NextDifferent on a sample of 1,009 people) revealed that 84% of respondents recognized the Polti brand and its products, an increase of three percentage points compared to the survey carried out before the Giro . The iconic products Polti Vaporella and Polti Vaporetto also saw their awareness increase by 2 and 5 percentage points, respectively. Polti ranked as the third best-known brand at the Giro d’Italia, after Enel and Gazzetta dello Sport, and ahead of brands like Toyota and Lidl.
For the upcoming season, Polti aims to further amplify its value-driven message, leveraging increasingly innovative tools and methods, in synergy with Visit Malta, who will join the event as main co-sponsor. This approach fits perfectly into the company’s DNA.
About Polti SpA
With more than 230 employees, Polti is an Italian company, a major player in the small household appliances market with constantly expanding ranges, and leader in steam applications, both for ironing and cleaning in the domestic and professional sectors. Thanks to innovative products and 200 patents, since 1978 it has changed consumer habits in more than 50 countries, offering a contemporary and sustainable approach to hygiene: the protagonist is always steam, whose powerful cleaning effects and natural have been proven.
Products such as Polti Vaporella, the first steam generator with boiler for domestic use, and Polti Vaporetto, the steam cleaner with high pressure boiler, have marked the history of the company and still constitute a benchmark in terms of know-how. do and experience.
Over the years, Polti has developed solid expertise in professional cleaning, disinfection and bedbug disinfestation, with dedicated lines and certified effectiveness: Polti Vaporetto MV, Polti SaniSystem and Polti Cimex Eradicator. From March 2021, these ranges become “steam disinfection devices” (DDV) for their bactericidal, sporicidal, fungicidal, yeasticidal and virucidal effects.
In 2023, Polti decides to enter the “Kitchen” market segment by launching the Polti Coffea range of espresso coffee machines and in the “Food & Beverage” segment with SOLO Caffè monorigine, thus testifying to the continued evolution of the ‘business. Furthermore, in 2024 the company returns to the world of cycling, a sport in which it has been an undisputed leader for 17 years, supporting the Polti Kometa team, a growing team that aims to stand out for its strong and unique identity.
