OpenAI has just launched its latest tool, Sora, a generative artificial intelligence capable of producing videos from simple text queries. Already at the heart of numerous discussions around its use and its ethical implications, an essential question arises: what concrete applications can we imagine for this new AI?
An AI with revolutionary potential
Since the start of the decade, artificial intelligence has been at the center of technological innovations, notably thanks to the power of the latest servers and the cloud represented by the rise of Nvidia, manufacturer of GPUs. For the use of these famous artificial intelligence, we have OpenAI which is well known for the development of ChatGPT. From a textual AI, the company did image generation with its DALL-E AI and now we have video creation from a textual query with Sora.
Unveiled to the general public in February, Sora is finally available on the OpenAI website… but not yet in Europe. Like Apple AI, Sora is not available in the European Union due to Commission regulations. But the rest of the world can already try artificial intelligence using a Plus or Pro subscription. The first offer offers 50 videos of 5 seconds in maximum 720p, the second allows you to make 500 videos of 20 seconds in 1080p and an unlimited number of requests in slow priority.
A major step forward for communication and creation
While many AI-based tools have so far seemed like gimmicks of limited use, Sora could be a game-changer. Its potential extends to several key areas, including communications, advertising and entertainment.
Take the example of advertising: creating a campaign for a car or a perfume is often very expensive, with significant logistical constraints. Sora would make it possible to produce impressive advertising content, at lower cost, and to imagine scenarios that would be unrealizable with traditional means.
Likewise, creatives could leverage this technology to bring ambitious and sophisticated ideas to life, while reducing production budgets. With such potential, companies could quickly integrate Sora into their communication strategies.
Risks and abuses
However, the arrival of this technology also poses important questions. The issue of copyright remains at the forefront, as was the case for image-generating AI. In addition, the impact on employment is a major concern: the emergence of tools of this type could reduce opportunities for artists, graphic designers, directors and other creative professionals.
For now, these AIs are mainly used as complementary tools, helping professionals rather than replacing them. But the results obtained with Sora, already impressive, will continue to improve. This raises a crucial challenge for companies: integrating these innovations without harming the valorization of human work.
Sora represents a significant advance in the field of artificial intelligence as we seem to be in the early stages of this technology. Whether from a professional point of view or as a long-term investment, it is important to keep an eye on the progress of this technology. As such, our thematic list dedicated to artificial intelligence is a valuable tool for following these developments and staying at the forefront of trends.
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