Rhone: Gema Parlange-Iturmendi, new CEO of AplusA
Specializing in marketing studies for health industries, the company AplusA (Lyon, Rhône) has had a new CEO since December 2. This is Gema Parlange-Iturmendi. She succeeds Pierre Pigeon, founder. However, he will continue to act as a member of the board and shareholder of the company majority owned by Dentressangle.
With the arrival of Gema Parlange-Iturmendi, AplusA wants to accelerate its development, in particular by strengthening its existing relationships with major global pharmaceutical laboratories, by developing a digital innovation program and by accentuating the growth of its syndicated studies activity.
Before joining the Lyon-based company, Gema Parlange-Iturmendi worked at Lumanity as sales and development director of Lumanity, in Madrid (Spain). Note that she has also been part of the board of directors of the biotech Life Length (Madrid, Spain) since September 2024.
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