what do you think of Marine Tondelier’s green dress?

what do you think of Marine Tondelier’s green dress?
what do you think of Marine Tondelier’s green dress?

DECRYPTION – Thanks to her outfit, the Green Party leader became an instant star during the legislative campaign. But will she be able to wear it for long?

Would Roland Barthes have made it an element of his Mythologies ? It is certain that Marine Tondelier’s green jacket has made a breakthrough in our daily lives, becoming a strong symbol of the legislative campaign. The subject of all comments, this jacket has made its wearer a media heroine in the most modern sense of the term: by displaying herself in this way, Marine Tondelier has created both a uniform and a disruption. Two rather major elements in a world dominated by social networks and their speed: seeing the apple green flat color on a screen is an immediate signal – she is there, the image seems to say. And it contrasts with the sad clothes of the gentlemen, politicians and commentators.

They are uniform

The recurrence of the garment thus makes it a uniform – which, symbolically, produces a rather reassuring effect: this female politician, we say to ourselves, is staying on course. And the jacket, a little loose, by covering her silhouette, also places her in a register without gender affects. She, in fact, poses her body as the standard of her party, the Greens of EELV. In this, she becomes almost the figure of the raft of the Medusa: she is entirely what she defends and her body imposes itself as a political body.

However, is this garment the most political garment there is? By wearing it like this, Marine Tondelier is part of a series of anecdotes relating to the clothing of political figures and the way of displaying oneself publicly; we remember the attention paid by Marine Le Pen to the ties and suits of RN deputies when her group entered the Assembly during the previous legislature: the RN boss sought respectability at all costs, with as few ripples as possible. We also think of Jean-Luc Mélenchon’s red tie or Rima Hassan’s keffiyeh, the opposite of the RN’s strategy: symbols of communism, for one, and of the Palestinian cause for the other, these two attributes were provocative – even if the keffiyeh is, symbolically and historically, more associated with the PLO and Yasser Arafat than with Hamas. Marine Tondelier’s green jacket is somewhere in between: it speaks of respectability, of party affiliation, but also, through its colour, of stepping aside. Will it work for long? By dint of seeing it, will its usefulness and charm not diminish? To be continued.

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That said, isn’t the jacket also what can prevent us from hearing or understanding what is being said? By dint of looking at her, do we still listen to Marine Tondelier? Her words are largely conveyed by the clarity of her words supported by the emotion she puts into them: the anger after Bruno Le Maire’s remarks on France Inter, the uncompromising determination on the evening of the second round results against the RN representatives. But how long can emotion support a policy, beyond a campaign period? Marine Tondelier is an archetype of the times, managing to synthesize the expectations of voters who are also users of social networks: strong but simple image, emotional but intelligible remarks. Will she manage to use this force to advance her ideas? How can she renew it? Regarding color, her green seems for the moment to take precedence over red: that’s already called a miracle, right?

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