Consulting professions and the companies that employ them – often very well known – are constantly mocked, particularly on social networks. Explanations.
McKinsey, Deloitte, BCG, EY, KPMG, Bain… All these companies which have made consulting professions popular are cited in hundreds of short format videos – called “real” – on social networks. And they have their moment of glory since these contents are extremely viral and accumulate millions of views. Issue ? These videos make fun of the profession of consultant and its employers – a jungle of elitism that should be mocked today.
A breeding ground that crystallizes societal tensions
For what ? For several reasons. It is fertile ground which crystallizes societal tensions. “The world of consulting illustrates in the common imagination an elite disconnected from realities on the ground, an incarnation of a certain business cynicism (high billing, sometimes obvious recommendations) and the representation of a world of work that is increasingly criticized”observes Jean-Noël Chaintreuil, HR and future of work analyst. These humorous contents act…
This article is reserved for subscribers. You have 80% left to discover.
Black Friday: last day
-70% on digital subscription
Already subscribed? Log in
