The next 100% electric creation from DS Automobiles will be called N°8 and reveals the design of its dashboard.
At DS, we certainly had a little thought for a famous perfume when validating the name of this new 100% electric sedan. Marilyn Monroe helped make CHANEL N°5 a myth thanks to a statement that has become legendary. During a 1952 interview with the magazine Lifeshe had been questioned about what she wore to sleep. She responded with a mixture of spontaneity and glamor: “I don't wear anything other than a few drops of CHANEL N°5. »
This sentence, simple but evocative, left its mark and reinforced the sensual and timeless aura of this perfume. Later, CHANEL also used this anecdote in its advertising campaigns to reinforce the romantic and luxurious image of its flagship product. A few weeks before unveiling its next flagship model, DS Automobiles is introducing a new naming logic with the integration of “N°” (number). From now on, each vehicle will have a visible emblem on the front and the full name “DS Automobiles” written in full at the rear. The first model to adopt this name, DS N°8 will position itself as the flagship of the range. The use of the number “8”, unprecedented for DS Automobiles, announces a clear shift towards electric engines.
Although the interior of DS N°8 has not yet been fully revealed, the brand is already giving a glimpse. Inspired by nautical design, the dashboard is distinguished by clean lines with particular attention paid to the integration of lighting and the audio system into the door decorations. Light plays a central role in highlighting this promising interior.
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