Big news in the world of baking and pastry: the world’s largest bakery group, Grupo Bimbo, expands its presence to 35 countries around the world by acquiring the Moulin d’Or Group, the leader in pastry and sweet biscuits in Tunisia.
Ln April 2, 2024, at the SOPACO headquarters, located in Jbel Oust – Zaghouan – Tunisia, Grupo Bimbo officially announced its arrival in Tunisia with the acquisition of Moulin d’Or. And the buyer is not the least important.
Grupo Bimbo is a leading snacks player that manufactures more than 9,000 products and has one of the largest direct distribution networks in the world, with more than 57,000 routes and more than 151,000 associates. Its shares are listed on the Mexican Stock Exchange (BMV) under the symbol BIMBO, and on the over-the-counter market in the United States with a Level 1 ADR, under the symbol BMBO. The acquisition of Moulin d’Or is strategic, allowing Grupo Bimbo to strengthen its presence and growth in the Europe, Middle East and North Africa (EMEA) region.
Mar Doňate, VP Transformation and IT at Grupo Bimbo EMEA & North Africa region leader, highlighted: “With this integration, we continue to consolidate our presence in the EMEA region alongside a leading company, such as Moulin d’Or, relying on its knowledge of the local market and Tunisian consumers. Our goal is to achieve synergy between the two projects, adding capabilities and strengthening corporate cultures to better serve our millions of consumers who, every day, choose our products for their quality, flavor and freshness. . The group has 227 bakeries and factories and more than 1,500 sales centers strategically located in 35 countries in America, Europe, Asia and Africa. In fact, its main production lines produce different types of bread: sliced bread, rolls, tortillas, flatbreads and toasts. Also, brioches, pastries and sweet cakes, biscuits and savory snacks, among others. For his part, Emine Abid, general manager of Grupo Bimbo Tunisie, adds: “The current management will remain at the head of strategy. Grupo Bimbo will build the future ensuring the continuity and consolidation of the brand
Moulin d’Or, founded in 1987 by Imene & Souhail Ben Aissa. Moulin d’Or is a story of passion, closely linked to the history of Grupo Bimbo.
Moulin d’Or’s passion for the pastry and biscuit industry has endured and grown over the years to better meet the varied needs and desires of Tunisian consumers, as well as customers in other countries. country via export. The Moulin d’Or company has developed by relying on the expertise of this team and its know-how. It is a leader in fine sweet pastries and biscuits in Tunisia thanks to a loyal team of 700 employees. in reality, this success is based on generous recipes developed with passion, choosing the best ingredients and using industrial tools and standardized processes. This rigor and quality have earned
Moulin d’Or ISO 22,000 certification. Always in search of excellence, Moulin d’Or has been able to meet expectations Tunisian consumers by maintaining high quality standards while regularly offering new products. The company offers its consumers a portfolio of diverse products with more than 70 references in the categories; cake, sponge cake, biscuits, breads & derivatives, and also savory snacks. With this acquisition,
Moulin d’Or is moving to a higher level in terms of
of growth.
