On the occasion of the 12th edition of the RENT show, which took place on November 6 and 7 in Paris, the Côté Particuliers network recalled the power of its work collective. The Journal de l'Agence met Jean-Philippe Crouau.
While the real estate market has been going through dark times for several months, the Côté Particuliers network ignores the economic context and continues its growth trajectory. “ We are currently opening one new real estate agency per month », Explains Jean-Philippe Crouau, president of the network.
Created in 2008, in the midst of the subprime crisis, the brand knows how to demonstrate resilience when the planets are not aligned. Today, the network can also rely on the Human groupwhich he joined in 2022. Together, the brands bring together a collective of 650 agencies in France, or 3,000 people in total including the Keymex centers, which also belong to the Human group. A strike force that directly benefits the group's real estate agents. The latter benefit, for example, from negotiated prices on digital tools, ad packs, etc.
Comment Individual side does it evolve? What synergies does the network develop with the Human group ? The answers of Jean-Philippe Crouaupresident of Côté Particuliers, met during the RENT trade show.
Aurélie Tachot
Aurélie Tachot is a journalist specializing in real estate, which she likes to approach through the prism of innovations, particularly technological ones. After having been editor-in-chief of several specialized media, she collaborates with Le Journal de l'Agence to write current articles on the players who are making real estate today and who will make it tomorrow.
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