Châteauform' invites itself into the historic walls of the Institut de France. The MICE leader in France has just obtained the operation, from next January and for a period of five years, of 3 Mazarium, the integrated events space within the venerable institution bringing together since 1795 the five academies, the Académie Française among others. Since 2019, the Palais du Quai Conti, built above the medieval ramparts of Philippe Auguste's watchtower, has in fact been equipped with a contemporary venue intended to host prestigious receptions and conferences.
Initially entrusted to Noctis, now Paris Society, its operation will very soon pass into the hands of Châteauform', becoming its 76e Home. Designed by architect Marc Barani, this modular 1590 m² space combines centuries-old history and contemporary design to offer a particular tone to conventions and conferences, but also to gala dinners or product launches.
In this context, 3 Mazarium is structured around several spaces, starting with an auditorium of 350 placesnamed André and Liliane Bettencourt in reference to the patronage which enabled the creation of this MICE place. For its part, the Tour Room can accommodate around a hundred people and the Great Hall for dinners and cocktails ranging from 150 to 350 people.
Châteauform''s events offering, developed in parallel with its seminar centers and based on the acquisition in 2017 of Eurosites, is enriched with a prestigious venue in addition to the Wagram room, at 28 George V or, for large events at the Docks de Paris. For the operation of 3 Mazarium, Châteauform' Event will rely on its know-how and its tailor-made approach, but also on partnerships, particularly internally with the caterer Nomad, guaranteeing a sustainable gastronomy and quality, eco-responsibility being one of the main values of Châteauform'. On the technical side, with the Stardust Group, in charge of scenographic control and cutting-edge audiovisual devices.
« Since its beginnings, Châteauform' has strived to enhance the heritage of its placesto understand and respect their uniqueness and their history. A mission deeply anchored in the company's DNA which echoes the vision of the Institut de France, which preserves and promotes the important heritage of which it is the custodian“, explains the group in its press release.
