A brand has decided to once again offer fuel at cost price, until December 25.
We know that the price of fuel remains particularly high, even though it has seen a very slight drop in recent months. But whether it is gasoline or diesel, the liter always remains too expensive, especially when we compare with what is done by some of our neighbors. And this is explained in particular by particularly high taxeswhich represent around 60% of the price of the liter.
The return of fuel at cost price
But now we have some good news for you at the end of the year. Indeed, fuel at cost price is making a comeback in France! But be careful, because this time, it's on a very limited scale. And for good reason, this tempting offer is only available in the E.Leclerc store in Saint-Grégoire, in Ille-et-Vilaine (Brittany). And good news for those who live nearby, since this promotional operation will continue until December 25. Enough to offer a slight respite to road users as the end-of-year holidays approach.
The information, relayed by the site Dealabsarouses the interest of local drivers. According to the latter, this measure makes it possible to offer prices significantly lower than the national average. Thus, as of November 13, a liter of diesel was priced at €1.535 in this station, compared to €1.63 on average in France. Other fuels also benefit from these advantageous rates: SP95-E10 was offered at €1.601 (compared to €1.70 nationally), while the SP98 had a price of €1.699, or around 10 cents less than the French average, which is around €1.80 per liter.
A rare promotion
This offer is a relief for many motorists, particularly those residing or traveling near Saint-Grégoire. However, it also highlights a frustrating reality: cost-price fuel initiatives remain rare and limited in time. Recently, a similar operation was organized by Intermarché, but only on the weekend of October 25 and 26. As for E.Leclerc, the brand briefly offered fuel at cost price last July, allowing a reduction of three cents per liter on diesel and an even greater reduction on gasoline.
Fuel at cost price, although appreciated by consumers, represents a loss of margin for distributors. By selling without making a profit on this product, the brands rely on the crowds in their stores to compensate through other purchases. However, this strategy, effective in the short term, cannot be applied in the long term without weighing on the finances of brands, especially in a tense economic context.
This local initiative from Saint-Grégoire, although appreciable, highlights the absence of a more generalized solution to counter the continued rise in prices at the pump. With the holidays approaching and travel increasing, it will be interesting to see if other resorts follow this example.
