Thanks to this partnership with Too Good To Go, the 102 Colruyt stores in France will now contribute to collective efforts aimed at reducing food waste and its impact on the environment.
A partnership in the service of anti-waste, deployed throughout France
Saving food from waste is quick and easy. Colruyt stores have been working for years to reduce food loss which, according to the Drawdown1 project, is the first action you can take to fight climate change. Employees scan the shelves looking for products approaching their expiration date and then put together surprise baskets. These are offered in the free Too Good To Go app, downloadable from the iOS and Android app stores, and can be reserved in the app and then collected at a predefined time of the day by users.
David Vlérick, Sales Division Manager at Colruyt Franceis delighted with this new partnership with Too Good To Go: “After a successful test in 15 of our stores, we are delighted to officially collaborate with Too Good To Go for all our local supermarkets and to offer surprise baskets to our customers . At Colruyt we believe that sustainability is extremely important and we have been committed to having as little negative impact on the environment as possible for many years. »
This national deployment follows a pilot in around fifteen stores, which confirmed the relevance of the collaboration, both for users and teams. In just 8 months, nearly 125,000 Baskets have been saved with a very good average rating of 4.6/5. Further proof of this relevance, this is the fastest national deployment of Too Good To Go France.
Alex Grandgirard, Regional Manager at Colruyt Francesees further: “For us, this collaboration is an additional means of strengthening this commitment and it is part of the social added value that we can offer as a local business. We want to offer our customers the opportunity to make conscious choices in a very accessible way and the partnership with Too Good To Go fits perfectly into this idea. When we presented this solution in store, it immediately made sense. »
Méleyne Rabot, Director of Too Good To Go Franceshares this enthusiasm: We are delighted that Colruyt France has placed its trust in us to support it in reducing food waste. Building on our successful collaboration with the Colruyt group in Belgium, this deployment of our solution in 102 stores in France marks a concrete step forward in making anti-waste accessible to a greater number of people. We look forward to working together to have a positive impact on the planet. »
Baskets for all tastes
The surprise baskets are made on site every day, then added by the stores directly in the application. Users can add the stores of their choice to favorites, to identify more quickly when a Cart that interests them is put online.
Colruyt France different types of surprise baskets in stores, to adapt to their unsold flow and user desires:
Fruits and vegetables,
Butcher's shop,
Mixed,
Bakery,
Theme (Easter, end of year celebration, etc.).
