For four out of ten French people, the brand is one of the determining criteria in their choice of pasta (40%). A criterion that comes just after the price (57%) and the shape of the pasta (52%), according to an OpinionWay study for Lustucru. It is even the most determining criterion for 18% of respondents, tied with the shape of the pasta, behind the price (cited by 28%).
The brand criterion is cited almost as much by CSP- (38%) as by CSP+ (40%). In all age groups, four out of ten people say that the brand is decisive except among 18-24 year olds who clearly favor the price (75%), the shape of the pasta (58%) and even the cooking time (30%) to the brand (25%).
The study also indicates that 71% of French people have favorite pasta recipes that they cook, and that 58% tend to opt for a pasta dish when they have little time to cook in the evening.
Methodology: study conducted online on July 31 and August 1, 2024, with a sample of 1,020 people representative of the French population aged 18 and over. The study can be viewed here.
