What is Pure Fibre, Bouygues' new fiber offer at reduced prices?

Always in search of new customers, Bouygues Telecom is launching an offensive that is audacious to say the least. Offered at less than 25 euros per month, its new B&YOU Pure Fiber offer is intended to be as minimalist as it is efficient. It shakes up the traditional codes of internet packages triple-play (internet, TV, landline telephone) since it only includes a very high-speed internet package.

Very high speed Internet, and that's it

The days when television proudly sat in our living rooms as the only source of entertainment seem to be definitely over. The figures speak for themselves: 22% of households equipped with fiber no longer use their TV decoder, while the landline telephone is no longer part of daily life for only 16% of French people. Faced with this observation, Bouygues Telecom has chosen to take the turn of change by offering a refined offer, focused on the essentials: an ultra-efficient internet connection.

B&YOU Pure Fiber stands out through its radical positioning: exit the TV box and the landline telephonemake way for an optimized fiber connection with speeds of up to 8 Gb/s downlink and 1 Gb/s uplink. A proposition that targets consumers focused on new uses: for example those more inclined to turn to streaming platforms and on-demand services than to linear television.

Bouygues Telecom does not decide on customer support since a support service is available 24 hours a day via an app. It comes with telephone support for the first two months following subscription. Special attention which should reassure users accustomed to more traditional customer service.

Less than 25 euros per month

At 23.99 euros per month without commitmentthe Pure Fiber offer is positioned as an attractive economical alternative. On average, a fiber subscription costs around 35/40 euros or even much more with certain competitors.

Bouygues Telecom is also betting on transparency by guaranteeing price stability over a minimum of two years. The operator thus contrasts with usual practices in the sector where price increases after the first year are commonplace. This approach allows customers save around 6 euros compared to B&You packages including televisionwhile benefiting from more flexibility.

This new offer is part of Bouygues Telecom's conquest strategy which began with a B.iG family offer. By specifically targeting users keen on streaming, online games and videoconferencing, the operator demonstrated its ability to adapt to market developments.

Bouygues now has two complementary offers: the B.iG formula, more expensive and ultra-complete, targets movie and series binge eaters. The Pure Fiber subscription allows us to reach an audience more comfortable with technology but who do not need a TV box and even less a landline.

Bouygues launches Pure Fiber, a fiber offer at €23.99/month without TV or landline telephone, with speeds of up to 8 Gb/s
The price is guaranteed for a minimum of 2 years, without commitment and without hidden additional costs
Bouygues is thus aimed at a public who finds no interest in using a TV box from the operator