In Orange, winegrowers bought bottles of Côtes-du-Rhône sold for 1.69 euros each, which they then broke in front of the store, explained the president of the Young Farmers (JA) of Vaucluse. “They buy it for 80 cents per liter for a production cost of 1.40 euros,” said Jordan Charransol, himself a wine grower and who took part in this symbolic action in Orange, at the call of the Departmental Federation of Unions. of agricultural operators (FDSEA) and JA.
“We want to be paid what it’s worth so that we can make a living from it. By cutting prices, they are destroying viticulture,” he added, denouncing “a downgrading of Côtes-du-Rhône, which as an appellation of controlled origin meets strict regulations.”
Lidl's response
“We also appeal to consumers, who have a role to play. They know very well that 1.69 euros does not pay the winegrower, so you should not buy these wines,” he insisted. A protest action was also carried out by wine growers from Gard in front of the Lidl store in Bagnols-sur-Cèze, said the trade unionist.
Monday evening, Lidl assured that the wine in question was sold at 1.69 euros per bottle in a “one-off commercial offer”, instead of 1.99 euros, a price “positioned in relation to the market” according to the brand. Deploring the “difficulties encountered by winegrowers”, Lidl attributes them to “a strong decline in consumption of wine, particularly red wine” in France.
France
