Tourism represents a major economic pillar for the Maghreb countries, with considerable impact on employment and foreign exchange earnings. Algeriathe Tunisia and the Morocco compete with initiatives to attract international visitors, capitalizing on their natural, cultural and heritage assets. This industry generates substantial revenues and contributes significantly to the GDP of these nations, particularly in Tunisia where the sector traditionally accounts for nearly 14% of the GDPwhile at Morocco it constitutes a main source of foreign exchange.
A remarkable progression in the world rankings
The Morocco has just made a notable advance in the ranking of tourist revenues of theWorld Tourism Organization (UNWTO). The Kingdom climbed ten levels between 2019 and 2023, going from 41st to 31st position in the world. This performance places the country among the destinations that have experienced the most significant developments in the world's top 50. This progression reflects the growing attractiveness of Morocco on the international tourism scene, the result of a carefully elaborated development strategy.
Ambitious goals for 2026
The Moroccan Ministry of Tourism has defined a clear roadmap for the years to come. The objective set is to reach 120 billion dirhams in tourism revenue in foreign currency by 2026. To achieve this ambition, the Kingdom is banking on two major strategic levers. On the one hand, the increase in tourist flows with a target of 17.5 million visitors. On the other hand, the diversification and innovation of the national tourism offer, in particular through the development of infrastructure and the creation of unique experiences for travelers.
A new tourism dynamic
This favorable development of the Moroccan tourism sector is the result of a global strategic vision. The country combines modernization of infrastructure, preservation of cultural heritage and development of new tourist attractions. The efforts made are bearing fruit, as evidenced by the progression in the UNWTO rankings. This positive dynamic strengthens the position of Morocco as a flagship destination for global tourism, capable of competing with traditionally popular destinations.
