the FOOH of the Palme d’or

Chopard, the legendary House of High Jewelry, is an official partner of the Cannes Film Festival. During this period of celebration of cinema and elegance in Cannes, she joined forces with the SPOA agency to design unique event communication content. It is therefore the FOOH (Fake Out Of Home) of the Palme d’or, emerging from the water in front of the beach of the Martinez Hotel. An emblematic place on the Croisette where Chopard welcomes the biggest stars of the Festival.

Note that the content was broadcast on all of Maison Chopard’s social networks on Saturday May 25, 2024. The latter having been the famous day of the award ceremony for the coveted Palme d’Or!

Chopard: Love (and commitment) for cinema

Chopard, in collaboration with SPOA, for the strategy, creation and production of the content, wanted to highlight two key elements of the historic partnership between the prestigious High Jewelry brand and the essential Cannes Festival. First, Chopard’s role as an official partner, supporting and honoring the film industry for decades. Then, Chopard’s emblematic contribution to the award of the Palme d’Or, the most prestigious prize of the Festival, the ceremony of which took place on Saturday May 25, 2024.

Photo credit: SPOA

Crowning the best film presented in competition, this prestigious prize was meticulously designed in the Chopard Haute Joaillerie workshops in Geneva. And this, from ethical 18 carat gold. It testifies to the Maison’s love for cinema. But also its commitment to sustainability.

Orel Simon, Founder & CEO of SPOA declares: “ Just like Chopard during the Cannes Film Festival, we are committed to creating memorable experiences and captivating minds through elegance, innovation and creativity. This FOOH designed and produced by SPOA in a very short time is a good example. »

Remember that the Palme d’Or was redesigned by the Co-President and Artistic Director of the House, Caroline Scheufele. And this, in 1998. It indeed captures the essence of the 7th art. But also the spirit of the emblematic red carpet of the Côte d’Azur… A celebration of exceptional stories and know-how!



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