the price of the Circana food shopping basket for “Le Monde” stabilizes at its highest in May


In a supermarket in Issy-les-Moulineaux (Hauts-de-Seine), May 16, 2024. JOEL SAGET / AFP

Some declines recorded, such as those of mayonnaise, strawberry jam, fish sticks or orange juice. But limited on average to around 1%. Conversely, the minced steak, the can of green beans, the Camembert or the can of tuna cost a few cents more.

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Result, the price of the food shopping basket prepared each month by Circana for The world remained stable in May, almost at its highest level, according to the panelist’s data, Thursday May 23. Worth just over 100 euros, at the end of 2021, this trolley, made up of products from national brands, private labels and “first prices”, now costs 125.29 euros. The increase is 0.3% over one year.

This photograph of the prices of food products should be compared with the report presented on Monday May 13 by the commercial relations mediator. He explained that manufacturers of national brand products had asked distributors for average price increases of around 4.5% for 2024.

Frozen foods and fresh non-dairy products down slightly

At the end of the trade negotiations concluded at the end of January, the result of the discussions would have resulted, according to its estimates, in an average increase of less than 1%. Certain product families, such as frozen foods and fresh non-dairy products (cold meats, meat, etc.) are down slightly (between − 0.5% and − 1%), while others, like dairy products, of savory and sweet groceries as well as drinks, would be up slightly (between + 0.5% and + 1%).

This quasi-stability is found in the barometer published by Circana. The panelist, who scrutinizes all purchases of consumer products in distribution, notes a very slight price deflation of 0.1% over one year, in May. A first since the start of the cycle of price increases that began in December 2021. But this trend is linked to deflation with regard to hygiene and drugstore products, down 2.2% over one year. Prices for food products increased by 0.2%.

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The objective set by the Ministry of the Economy to trigger a reduction in food prices in supermarkets, by legislating on an advancement of the timetable for trade negotiations, has therefore not really been achieved.

Laurence Girard

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